Paid ads work incredibly well for contractors and sole traders. When people think of paid traffic, they often imagine they need to spend thousands of dollars on ads.

After the initial testing phase, any money you spend you’ll get a considerable return on – no matter the size of your business.

Ads can be targeted to specific locations or to certain demographics, where relevant, to ensure you’re able to help the leads that come in.

Usually small business owners focus on posting on social media, which is far more time consuming and very hard to measure the results. With paid ads, you simply set them up, turn them on and check on them for 5 minutes each day. I’ve had clients who have continued to get results with the same ad for over a year.